Art is not what you see, but what you make others see.
Beginning his career as a network cameraman, Lionel Coleman’s work expanded beyond the tradition of news stories and quickly reached to the art and depth of stories told well. This early work allowed Lionel to cut-his-teeth in refining his ability to shoot, edit, and tell a story through his innate abilities and by leveraging natural light, clever composition and distinctive sound to mold the perspective and craft his stories. Knowing there was one chance to capture a moment created a pressure filled, adrenaline rush like no other. Whether it was speeding through cities in a presidential motorcade, filming from an open helicopter moments after a major earthquake, or capturing US Marines restoring order in a third world country, moments like these developed and defined his skills as a filmmaker.
Lionel first gained advertising recognition during his tenure as an in-house director at Nike working on various campaigns with athletes like Michael Jordan, Ken Griffey Jr., Carl Lewis, Jackie Joyner-Kersee, and Lisa Leslie. His commercial work includes campaigns for GMC, Secret, HBO, Adidas, Huggies, Ford, Red Cross, Power Bar, Kia, Gatorade, Proactiv, and Walmart. His documentary projects include Castaways, a series chronicling the successful rehabilitation program of inmates training unwanted dogs for re-introduction or adoption, and various branded content films for Gatorade, OHSU, Huggies, and Wilson Tennis.
Lionel is a director and filmmaker who is fortunate enough to work across a wide variety of genres enabling him to continue to craft and hone his skill-set. Every project is considered a new opportunity to explore something unique and different and step out a little further on the ledge bringing clients along on the cusp of innovation and ingenuity. He defines himself and success by the stories he tells – stories to inspire, to entertain, to move, to persuade. That is his focus and passion.